Using its distinctive red white and blue French flag logo and drop-dead sexy advertising, Le Specs commanded a powerful media presence in the 80's , enjoying an unprecedented level of brand recognition.
Success Le Specs ' was testimony to his supersexy style and his ability to keep up with current trends while maintaining an aesthetic all of its own . The name Le Specs earned a cult following not only the must-have accessory of the glasses , but as a true trendsetter in the fashion industry in general.
Re - launched in 2006 after a holiday in 20 years, the iconic brand of sunglasses in Australia is famous for its innovative and cutting edge fashion at a price that will not break the budget designs. Defined by the reinvention of classic shapes , Le Specs has forged a market position as a leading youth brand driven fashionforward . Besides the design , the focus has been the creation of a Le Specs lifestyle through their advertising campaigns, and aligning with the circuit of summer music festivals .
Now stocked in major fashion retailers across Australia , New Zealand , UK, Sweden, Japan , Germany , China and Canada Le Specs journey continues.